FINAL BRAND COLOURS

3 -

Playing with shape and colour

These were some first experiments with my design, using multiple colours and then reducing it to one. I decided I wanted to remain with one colour but wanted it to be a bit more bright than the green that I originally chose (pictured bottom). 

I also found that 

4 -

Deciding on position of letters and QR code. 


I decided that the diagonal letters were not looking balanced so decided to stack the letters on top instead. I also trialled using a QR code to provide a sustainable alternative to business cards. 

Outcome

I created three sketches that showed the contrast of my scenery from living in Melbourne to living on the East Coast of Australia. 

To create a group of sketches based on a story for a fictitious placemaking company, advertising for a graphic design role. 

Brief

SKETCHES

LAUREN WILSON

lauren.simone.w@gmail.com