Playing with shape and colour
These were some first experiments with my design, using multiple colours and then reducing it to one. I decided I wanted to remain with one colour but wanted it to be a bit more bright than the green that I originally chose (pictured bottom).
I also found that
Deciding on position of letters and QR code.
I decided that the diagonal letters were not looking balanced so decided to stack the letters on top instead. I also trialled using a QR code to provide a sustainable alternative to business cards.
Design and build an e-commerce website for Earthflower florist, Apollo Bay.
The website needed to have an organic feel, to meet the aesthetic of the business' ethos around sustainable, native and local flora.
WEBSITE DESIGN & DEVELOPMENT
Earthflower Apollo Bay Florist