The concept for this design was to create a business card that reflects a minimal, sophisticated and approachable design. Sustainability issues were also considered in this design. The font, colours and textures were all based around these factors. 

Outcome

Brief

The concept for this design was to create a business card that reflects a minimal, sophisticated and approachable design. Environmental issues were also considered in this design. The font, colours and textures were all based around these factors. 

Lauren Wilson

BRANDING & LOGO DESIGN

PROCESS WORK

COLOURS & FONT

COLOURS & FONT

Manifesto typeface by Tomaz Leskovec

COLOURS & FONT

LAYOUT

FINAL DESIGN

COLOURS & FONT

FINAL BRAND COLOURS

Decided on Manifesto typeface by Tomaz Leskovec

Layout

Final design

3 -

Playing with shape and colour

These were some first experiments with my design, using multiple colours and then reducing it to one. I decided I wanted to remain with one colour but wanted it to be a bit more bright than the green that I originally chose (pictured bottom). 

I also found that 

4 -

Deciding on position of letters and QR code. 


I decided that the diagonal letters were not looking balanced so decided to stack the letters on top instead. I also trialled using a QR code to provide a sustainable alternative to business cards. 

SECONDARY

PRIMARY

Secondary

Primary

Brand colours

Secondary

Primary

Brand colours

Secondary

Primary

Brand colours

Secondary

Primary

Brand colours

A business card based on a branding design for Lauren Wilson. 

The concept for this design was to create a business card that reflects a minimal, sophisticated and approachable design. Sustainability issues were also considered in this design. The font, colours and textures were all based around these factors. 

PROJECT DESCRIPTION

LAUREN WILSON

lauren.simone.w@gmail.com