FINAL BRAND COLOURS

3 -

Playing with shape and colour

These were some first experiments with my design, using multiple colours and then reducing it to one. I decided I wanted to remain with one colour but wanted it to be a bit more bright than the green that I originally chose (pictured bottom). 

I also found that 

4 -

Deciding on position of letters and QR code. 


I decided that the diagonal letters were not looking balanced so decided to stack the letters on top instead. I also trialled using a QR code to provide a sustainable alternative to business cards. 

Based on the wine label, Minimum Wines, I created a wine label that uses a similar aesthetic with bold but natural colours and flowing shapes. 

Outcome

Brief

Research and design a wine label based on an existing brand, with their aesthetic and target market considered.

Wine Label Re-design

Minimum Wines

DESIGN CONCEPTS

LAUREN WILSON

lauren.simone.w@gmail.com