3 -
Playing with shape and colour
These were some first experiments with my design, using multiple colours and then reducing it to one. I decided I wanted to remain with one colour but wanted it to be a bit more bright than the green that I originally chose (pictured bottom).
I also found that
4 -
Deciding on position of letters and QR code.
I decided that the diagonal letters were not looking balanced so decided to stack the letters on top instead. I also trialled using a QR code to provide a sustainable alternative to business cards.
Based on the wine label, Minimum Wines, I created a wine label that uses a similar aesthetic with bold but natural colours and flowing shapes.
Outcome
Brief
Research and design a wine label based on an existing brand, with their aesthetic and target market considered.
Wine Label Re-design
Minimum Wines
DESIGN CONCEPTS
LAUREN WILSON
lauren.simone.w@gmail.com